Simple Guidance For You In Competitor Website Analysis.

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What is competitor website analysis why should you need to do analysis of your competitor's website. Advantages and benefits of competitor website analysis, I will also share with you that how to do competitor website analysis, and tell you about best tools of competitor website analysis. So stick around this article and keep reading I am going tto discuss following things with you.

  1. What is competitor website analysis
  2. Why should you do competitor website analysis (Advantages and Benefits of competitor website analysis)
  3. How to do competitor website analysis
  4. Best tools for competitor website analysis

What Is Competitor Website Analysis

Competitor website analysis is a process of following things

  1. measuring competitor's website
  2. collection of data about competitor's website
  3. Finding of reports about competitor's websites

To do to the websites listed above you website or appears on the top of  search results for your targeted keywords. It is very helpful to optimize your website and also helpful to improve it's effectiveness. You can make your website more user friendly and search engine friendly by analyzing your competitor's website.

Why Should You Do Competitor Website Analysis

Following are the main reasons why should you must need to do competitor website analysis.
  1. To improve visual structure of your website
  2. To improve effectiveness of your website
  3. To improve SEO of your website

To Improve Visual Structure of You Website.

In the process of competitor website analysis when you visit your competitor's website you mostly focus on following things.

  1. What kind of theme or template your competitor have on his site.
  2. The layout of your competitor's website like positions of header footers and side bars.
  3. What kind of Gedgets and widgets your competitor have used on his site.
  4. images of that specific post your are analyzing.
  5. What kind of sub topics your competito focused on.
  6. What kind of heading and sub heading your competitor have used in that post.
  7. What kind of affiliate programs your competitor is promoting on that particular post.

To Improve Effectiveness Of You Website

When you will visit your competitor's website you will also reading the content of your competitors website.
and you will notice two of the following things.

  1. Things you are better then your competitor.
  2. you also notice things you are weak then your competitor.

leave better things aside you can make your weak points better by blending your competitor points with your own ideas.

To Improve SEO Of Your Website

You have to find out following things by analyzing your competitor's website.
  1. Visibility
  2. Search engine traffic
  3. keywords for them your competitor ranked in search engine.
  4. your competitors top pages(by visiting these pages you can find that what kind of topics people love to read in your niche.) 
  5. Backlinks of you competito and as well refering domains of your competitor. (refering domain means that how many websites have backlinks of a particular site)
  6. Does you competitor use a paid promotion or not.
  7. On Page SEO quality of you competitor's website.

How To Do Competitor Website Analysis

You have need to analyze your competitor's website in two ways.
  1. Generally visiting your competitor website.
  2. Analyze competitor website for SEO purpose.

  To Find And Visit You Competitors Website.

  1. Go to Google search and type your focused keywords one by one.
  2. Choose and copy links of top few websites those will appear under each keyword you have focused in your campaign.
  3. Visit them one by one and analyze both the visual and content health aspects.
  4. Then after analyzing your competitors improve your website where you find weaknesses on your website.

To Analyze Your Competitor's SEO To Improve You Website's SEO.

To improve the SEO of your website in comparison of your competitor's website you need to find out following things of your competitors website.

  1. Search Engine Traffic
  2. Top Keywords.
  3. Top pages of your competitor's website
  4. backlinks
  5. refering domains
  6. paid promotion details
  7. SEO quality
  8. Dmain analysis

Competitor Analysis Tools

Following are the best competitor website analyzing tools available over the interent.

SEM rush

SEM rush is a Software as a Service Company based in Philadelphia USA which provides Search Engine Marketing Software to its subscribers. 
SEM rush provides Search Engine Marketing Intelligence data including following things to it subscribers
  1. competitor's website traffic information
  2. Keyword data and information
  3. adwords keywords detail and paid promotion analysis
  4. SEO analysis and competitor's website audit
  5. Topics research
  6. Lead Generation 
According to Wikipedia SEM rush top custommers include Ebay, Quora, Booking.com, Hewlet Packard Enterprise and BMP Pairbas.

SERP stat

SERP stat is a Software As A Service company. Which is based in Odessa Ukraine. it is all in one SEO platform.
SERP Stat includes following services for search engine marketing.

  1. Keyword research.
  2. Rank Tracking
  3. Detailed backlink analysis
  4. website audit of competitor's website.
  5. Competitor's keyword analysis
SERP Stat Nottable customers include Shopify, Lenovo and L'Oreal Paris.

Conclusion

In my point of view competitor website analysis is a necessary part of the whole seo process. By using it you actually make your both op page and off page seo better then your competitors on your targeted keywords. If your content, on page seo and off page seo are better then your competitor your website or blog post must rise up more then you competitor soon. 

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